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Module 1
Digital Marketing Syllabus 2023
Digital marketing subjects covered in the Digital marketing courses syllabus are summarized below:
- Introduction to Digital Marketing
- Planning and Creating a Website
- Search Engine Optimization (SEO)
- Social Media Marketing
- Content Strategy
- Web Analytics
- Email Marketing
- Design Essential
Module 2
- SEO Optimization
- Email Marketing
- Introduction to Web Analytics
- Social Media Marketing
- Digital Marketing Project Management
- Affiliate Marketing
- Paid Ads Optimization Strategies
- Competitor and Website Analysis
- Content Creation, Management & Promotion
- Product Marketing (Facebook, Instagram, Google Ads)
- Website Data Analytics
SEO Optimization
Social Media Marketing
Social media marketing can benefit businesses in many ways. Firstly, it allows companies to reach a wider audience, building brand awareness and customer loyalty. Secondly, social media platforms provide a cost-effective way to promote products and services. Thirdly, through engagement with customers, companies can receive valuable feedback and improve their offerings. Finally, social media marketing can drive traffic to a company’s website, leading to increased sales and revenue.
Product Marketing
Product marketing is the process of promoting and selling a product by identifying and understanding its target audience and positioning the product in a way that appeals to them. It involves market research, defining product features and benefits, creating a marketing plan, and executing various tactics to drive awareness and sales. The goal of product marketing is to generate demand and increase revenue by effectively communicating the value of the product to the customer.