FAQ

Q: What is digital marketing?

A: Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

Q: What does a digital marketer do?

A: A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

Q: Would my business benefit from digital marketing?

A: Increase Customer Loyalty with Frequent Communications.

B: Engage the Customer at Every Buying Stage.

C: Target the Right Audience.

D: Generate a Consistent Lead Pipeline.

E: Optimize and Obtain Better Conversion Rates.

F: Accurately Measure All Results.

G: Gain Brand Credibility.

Q: What’s the biggest mistake digital marketers make?

A: No True Clarity on Your Audience or Digital Marketing Goals.

B: Failing to Create a Documented Strategy.

C: Posting on Social Media without an End Goal.

D: Not Honing Your SEO Strategy.

E: Underutilizing Case Studies.

Q: What is PPC Advertising?

A: PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. All of these searches trigger pay-per-click ads. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Q: What is content marketing?

A: Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Q: Do I need a blog?

A: The common advice if you want to make money online is to start a blog. If you want to publish a book, often you will hear that you need to start a blog. WHATEVER IT IS YOU ARE TRYING TO DO ONLINE, people will tell you that you need a blog.

Q: How often should I update my website?

A: As a rule of thumb, we recommend a website redesign or revamp every 6 months-1 year. The Internet is always changing and so are its search engines. A website redesign or revamp will help to keep your website up-to-date with both technology and search engine algorithms.

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